Rihanna returns as creative director for the latest FENTY PUMA by Rihanna collection. Beachy and badass, it’s a vibrant, unexpected mashup of high fashion, extreme sport and beachwear.
Masculine motocross gear meets laced-up lingerie. Sporty silhouettes collide with sexy, skin-tight swimwear. And summer vibes are in full effect with bold branding, daredevil detailing and splashes of neon.