👑 Community. Competition. Legacy. Nike LeBron 23 “The Chosen One”

On October 22, just before launch day, the court at Uncommon Williamsburg Middle School came alive with energy, laughter, and pure love for the game. 💥

Our Father/Son Game, powered by @GBNY, celebrated the values that define the Nike LeBron 23 “The Chosen One" — greatness that runs in the family. 🏀

From the opening tip-off to the final buzzer, it was more than just basketball. Fathers and sons teamed up, faced off, and shared unforgettable moments built on competition and legacy.

We kept the vibes high with custom GBNY “Chosen One” t-shirts, refreshments, and fresh pizza for everyone. Kids who balled out and showed heart on the court were rewarded with exclusive prizes, celebrating not just skill but sportsmanship and team spirit.

The event captured the spirit behind the LeBron 23: leadership, unity, and legacy through generations. As LeBron himself says — being “chosen” isn’t about luck; it’s about the love, discipline, and community that raise greatness.

Big thanks to all the families who joined us — you made this pre-launch celebration unforgettable. 💫

Stay tuned for the official launch of the Nike LeBron 23 “The Chosen One”, available now at GBNY.com