Download our GBNY App to receive special In-App Offers!

Learn More

The Complete Guide to Buying Shoes at a Sneaker Sale

The better the sneaker, the better the design and support they offer you, which means that opting for the best sneakers could become quite pricey, with costs ranging from $100 to over $20,000 for the Jordan 4 Eminem x Carhartt designer sneakers. Sneakers have a designer and celebrity following that rivals that of car collectors and art dealers. They are more than just a shoe you put on your foot, they are history. Which is why opting for fakes, copies, or even just poor quality sneakers is not an option, and why, rather than disgrace the name of Jordon, you should instead try to find Jordon sneakers for sale.  

You want a shoe that will carry you through all of your adventures, but if their regular prices are too much for you, don’t fret. There are many ways you can get your new kicks at a discount.

The Increasing Cost of Sneakers

Sneakers have been steadily increasing in price, year after year, but so too have the variety and function of them. The reasons behind this price hike, however, are strictly business, which is why you are almost guaranteed to get what you want at a sneaker sale with the right patience.

Here are some of the factors that attribute to the high price:

  • Cost of production.
  • Cost of materials.
  • Celebrity collaborations.
  • Increased MSRP (Manufacturer’s Suggested Retail Price), meaning brands don’t care about how fast a product sells out, only that it does. Plus, with the increased MSRP, there cannot be markdowns too soon, meaning consumers must pay the higher price.
  • Eternal styles, like the Adidas Superstar, might never be marked down, simply because they are a staple item in a wardrobe and won’t ever cause a retailer’s stock to become stale.

Thankfully, people want sneakers, even the people who cannot afford them at retail price, meaning sales and discounts do happen, you just need to know where, and when, to look:

Tips for Buying at a Sneaker Sale

Now that you understand what factors contribute to the sale of a sneaker, you can now better understand what it takes before they go on sale. Some models, for example, will likely never see a price discount. What you need to do is follow these tips:

Wait for a Sale

Sales in the sneaker world are much rarer than sales in other areas of the retail industry, because they are a wardrobe staple that marries fashion andfunction all in one. That being said, there are a lot of sneakers out there, and a lot of people who want a discount before they buy them. This is where online shoe retailers come into play, like GB Sneakers. Not only do they offer you the full scope of brands and styles, but they are also a great place to look for deals.

Outlet Stores

Outlet stores are often a hit-and-miss, because the shoes that end up there are the styles that simply are out-of-season or not popular, and are often not popular for good reason. Brands have to try new things in order to stay relevant and interesting, but that doesn’t always work out. What you will have then is a store full of shoes that don’t appeal to you, but that doesn’t mean that they aren’t worth a look. You might just find a hidden gem.

Sample Sales

Sample sales are the best-kept secrets of the fashion world, but unfortunately, they are often kept a secret, limited to certain people. Advertising for these sample sales is often a closely guarded secret, with only a few publications letting consumers in on when and where a sample sale will take place.

Often these sales will be selling products used in merchandising, advertising, or other production-based purpose. They are, in a way, slightly used shoes the brand is trying to sell. To find them try searching online, and following social media accounts that work hard on keeping you up to date with all the sample sales coming up. Persistence is key when looking for sample sales.

Giveaways and Events

Always follow your favorite brands on social media, because you never know when a giveaway or event is going to happen. Nike, for instance, has recently teamed up with Krispy Kreme to sell Nike’s new Kyrie Irving sneakers wrapped up in Krispy Kreme boxes. These events are fun marketing tactics that could result in you getting your Nike sneakers on sale.

What to Watch Out For

Retailers will often have a big blowout event once a year, but it is not guaranteed. That is often why the best way to stay on top of sales is to sign up for retailer newsletters, so that you can get the scoop on new discounts as soon as they happen. You should also stay up to date on sneaker news, as you might just find some information that will lead to a discount in the future.

If you cannot afford retail price for your new pair of sneakers, don’t worry. There are sneakers on sale, and other means that you can get your new kicks without breaking the bank. Just be patient, and know where to look!

Search our shop