News

👑 Community. Competition. Legacy. Nike LeBron 23 “The Chosen One”

On October 22, just before launch day, the court at Uncommon Williamsburg Middle School came alive with energy, laughter, and pure love for the game. 💥 Our Father/Son Game, powered by @GBNY, celeb...

🌲 Air Jordan 1 Retro High OG "Fir" Family Collection Drops at GBNY 🌲

Release Date: October 18 | Available at Gbny.com and on the GBNY App Jordan Brand is bringing autumn vibes to the forefront with the release of the Air Jordan 1 Retro High OG "Fir"—a nature-inspire...

👟 Air Jordan Luka 4 "Hčerka" Honors Family First 👟

Release Date: October 13 | Available at Gbny.com and on the GBNY App Luka Dončić’s latest signature sneaker isn’t just about performance—it’s a heartfelt tribute. The Air Jordan Luka 4 "Hčerka" (Sl...

🌸 Air Jordan 5 Retro "Medium Soft Pink" Family Collection Lands at GBNY 🌸

Release Date: October 11 | Available at Gbny.com and on the GBNY App Jordan Brand is serving up a sweet treat this fall with the release of the Air Jordan 5 Retro "Medium Soft Pink"—a family collec...

🔥 Jordan Trunner O/S "University Red" Heats Up GBNY 🔥

 Release Date: October 11 | Available at Gbny.com and the GBNY App The Jordan Trunner O/S "University Red" has officially dropped, and it’s bringing serious fire to fall rotations. Released on Octo...

🖤 Jordan Trunner O/S "Black Cat" Drops at GBNY 🖤

 Release Date: October 11 | Available on Gbny.com and the GBNY App Sneakerheads, mark your calendars—October 11 brought the return of a stealthy icon. The Jordan Trunner O/S "Black Cat" has officia...

Air Jordan Zion 4 “Rare Form” — Drops 10/7 at GBNY (Men’s)

Air Jordan Zion 4 “Rare Form” drops Oct 7 on GBNY. Engineered for the court with bold purple-orange styling and responsive cushioning, the Zion 4 blends performance and street-ready looks. Availabl...

GBNY x Smiles Through Cars Golf Outing — Our First Annual Event Was a Huge Success! ⛳️💙

Our first annual Smiles Through Cars Golf Outing on September 28 was everything we hoped for — and more. Sunny skies, friendly competition, and a whole lot of community spirit came together for a d...

GBNY x Jake Paul: Giving Back to Harlem’s Future 👟❤️

At GBNY, we live by one motto: Community first, always. And on the morning of September 22nd at 9 AM, that commitment came to life in the most unforgettable way. We linked up with @jakepaul to bri...

Air Jordan Trunner O/S SP “Archaeo Brown” – Community Run at the Coli Block 🔥

This past Monday, the streets came alive as the community laced up and hit the Coli block to put the new Air Jordan Trunner O/S SP “Archaeo Brown” to the test. With its bold design, rugged build, ...