News

Air Jordan Zion 4 “Rare Form” — Drops 10/7 at GBNY (Men’s)

Air Jordan Zion 4 “Rare Form” drops Oct 7 on GBNY. Engineered for the court with bold purple-orange styling and responsive cushioning, the Zion 4 blends performance and street-ready looks. Availabl...

GBNY x Smiles Through Cars Golf Outing — Our First Annual Event Was a Huge Success! ⛳️💙

Our first annual Smiles Through Cars Golf Outing on September 28 was everything we hoped for — and more. Sunny skies, friendly competition, and a whole lot of community spirit came together for a d...

GBNY x Jake Paul: Giving Back to Harlem’s Future 👟❤️

At GBNY, we live by one motto: Community first, always. And on the morning of September 22nd at 9 AM, that commitment came to life in the most unforgettable way. We linked up with @jakepaul to bri...

Air Jordan Trunner O/S SP “Archaeo Brown” – Community Run at the Coli Block 🔥

This past Monday, the streets came alive as the community laced up and hit the Coli block to put the new Air Jordan Trunner O/S SP “Archaeo Brown” to the test. With its bold design, rugged build, ...

GBNY × Enabled 5K Experience — Running Together, Moving Further 👟💙

GBNY was honored to support the Enabled 5K Experience, a day all about community, unity, and movement. We turned up early, cheered loud, and celebrated every finish line moment — because when a nei...

Air Jordan 5 Retro “Fire Red – Black Tongue” (Family Collection) Lands at GBNY

Launch Date: Saturday, September 13, 2025Where: Exclusively on GBNY.com and the GBNY AppSizes: Men’s, GS, PS, TD The wait is over. An icon returns in classic form as the Air Jordan 5 Retro “Fire Re...

Nike Air Foamposite One “Deep Royal” — Family Collection Drops

The Foam legend returns 9/12/2025 in a Family Collection (Men’s, GS, PS) exclusively via GBNY.com and the GBNY App. It features a high-gloss Deep Royal Posite shell, black trim, icy outsole, classi...

Back to School with GBNY x SmilesThroughCars 🎒✨

There’s nothing better than giving back to the community and starting the school year on the right foot. On August 8th, GBNY teamed up with @SmilesThroughCars for a Back to School event filled with...

Air Jordan 4 Retro “Cave Stone” – Family Collection

The legendary Air Jordan 4 returns in a bold new look, and this time it’s dropping for the entire family. Introducing the Air Jordan 4 Retro “Cave Stone” Family Collection — a release that combines...

Air Jordan 5 Retro Luminous Green (Women’s) Drops August 30 ✨💚

The ladies are getting some serious heat this season. Jordan Brand is set to launch the Air Jordan 5 Retro “Luminous Green” (Women’s) — a vibrant take on one of the most iconic silhouettes ever cre...