EVENTS & ACTIVITIES
Dec 26, 2025
Holiday Toy Giveaway
GBNY × Smiles Through Cars × NYPD
Thousands of toys were delivered to children across the city, spreading joy and holiday cheer to families when it mattered most.
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Dec 24, 2025
Secret Santa with Jim Jones
GBNY teamed up with Jim Jones to spread love this holiday season through a special Secret Santa initiative. Gifts, smiles, and heartfelt moments filled the day-reminding us that giving is the true spirit of the holidays.
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Dec 23, 2025
Winter Wonderland Community Holiday Giveback
GBNY hosted a Winter Wonderland community giveback, spreading warmth, joy, and holiday spirit through acts of kindness and support for local families. A celebration rooted in togetherness and care during the season that matters most.
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Dec 14, 2025
A Moment That Meant Everything
GBNY × Smiles Through Cars
We shared a hot meal, warm clothes, and human kindness with someone in need-and received even more love in return. A reminder of why we do this work: to care, connect, and uplift.
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Oct 25, 2025
The Legends Project
In collaboration with Pelle Pelle, Peace Doctor, and Bobbi Digital, this project celebrated healing, storytelling, and legacy. Every stitch represented struggle, growth, and culture-highlighting how creativity helps young people rise, heal, and redefine what legacy truly means.
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Oct 23, 2025
The Next Generation of Kings
At Uncommon Williamsburg Middle School, GBNY brought fathers, sons, and mentors together on the court to celebrate the launch of the LeBron XXIII “Chosen One.” A powerful reminder that greatness is passed down through guidance, example, and shared moments-not just worn.
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Oct 18, 2025
An Evening of Love & Togetherness
GBNY × Smiles Through Cars × @sveta.nyc
Children and families were invited to enjoy a beautiful, free meal together during a special night filled with warmth, community, and a one-of-a-kind culinary experience—proof that shared moments around the table can mean everything.
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Oct 11, 2025
A Night to Remember
GBNY × Smiles Through Cars surprised Bella, a brave pediatric cancer survivor, with an unforgettable experience—attending a Jonas Brothers concert plus a special backstage meet-and-greet. Her smile captured the true power of joy, strength, and unforgettable moments.
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Sep 22, 2025
Community First Sneaker Giveaway
Community first, always. GBNY linked up with Jakepaul to give back to the kids of PS 197 in Harlem with a special sneaker giveaway. Nothing better than seeing the smiles, the energy, and the love that filled that gymnasium.
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Sep 22, 2025
Jordan Trunner Community Run
The community laced up and hit the Coli block this past Monday. Runners tested their speed and the new Jordan Trunners held it down every step
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Sep 19, 2025
Enabled 5K Experience
GBNY is proud to support the Enabled 5K Experience! To celebrate community and unity, we gave away free sneakers and exclusive GBNY merch to participants at the run.
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Sep 8, 2025
First Annual Golf Outing
Our first annual Smiles Through Cars Golf Outing was a huge success! Thank you to our sponsors and everyone who came out to support — together we’re driving smiles and making a difference.