GB’s - Giving Back to Society
Feb 21, 2026
Ocky Way x Foreign Eli x GBNY x Swaggy
GBNY teamed up with @theockyway alongside @newleader_hoops to bring the community together for a day full of hoops, food, and giveaways for the youth
WATCH VIDEO
Dec 26, 2025
Holiday Toy Giveaway
GBNY × Smiles Through Cars × NYPD
Thousands of toys were delivered to children across the city, spreading joy and holiday cheer to families when it mattered most.
WATCH VIDEO
Dec 24, 2025
Secret Santa with Jim Jones
GBNY teamed up with Jim Jones to spread love this holiday season through a special Secret Santa initiative. Gifts, smiles, and heartfelt moments filled the day-reminding us that giving is the true spirit of the holidays.
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Dec 23, 2025
Winter Wonderland Community Holiday Giveback
GBNY hosted a Winter Wonderland community giveback, spreading warmth, joy, and holiday spirit through acts of kindness and support for local families. A celebration rooted in togetherness and care during the season that matters most.
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Dec 14, 2025
A Moment That Meant Everything
GBNY × Smiles Through Cars
We shared a hot meal, warm clothes, and human kindness with someone in need-and received even more love in return. A reminder of why we do this work: to care, connect, and uplift.
WATCH VIDEO: 1, 2, 3
Oct 25, 2025
The Legends Project
In collaboration with Pelle Pelle, Peace Doctor, and Bobbi Digital, this project celebrated healing, storytelling, and legacy. Every stitch represented struggle, growth, and culture-highlighting how creativity helps young people rise, heal, and redefine what legacy truly means.
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Oct 23, 2025
The Next Generation of Kings
At Uncommon Williamsburg Middle School, GBNY brought fathers, sons, and mentors together on the court to celebrate the launch of the LeBron XXIII “Chosen One.” A powerful reminder that greatness is passed down through guidance, example, and shared moments-not just worn.
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Oct 18, 2025
An Evening of Love & Togetherness
GBNY × Smiles Through Cars × @sveta.nyc
Children and families were invited to enjoy a beautiful, free meal together during a special night filled with warmth, community, and a one-of-a-kind culinary experience—proof that shared moments around the table can mean everything.
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Oct 11, 2025
A Night to Remember
GBNY × Smiles Through Cars surprised Bella, a brave pediatric cancer survivor, with an unforgettable experience—attending a Jonas Brothers concert plus a special backstage meet-and-greet. Her smile captured the true power of joy, strength, and unforgettable moments.
WATCH VIDEO
Sep 22, 2025
Community First Sneaker Giveaway
Community first, always. GBNY linked up with Jakepaul to give back to the kids of PS 197 in Harlem with a special sneaker giveaway. Nothing better than seeing the smiles, the energy, and the love that filled that gymnasium.
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Sep 22, 2025
Jordan Trunner Community Run
The community laced up and hit the Coli block this past Monday. Runners tested their speed and the new Jordan Trunners held it down every step
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Sep 19, 2025
Enabled 5K Experience
GBNY is proud to support the Enabled 5K Experience! To celebrate community and unity, we gave away free sneakers and exclusive GBNY merch to participants at the run.
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Sep 8, 2025
First Annual Golf Outing
Our first annual Smiles Through Cars Golf Outing was a huge success! Thank you to our sponsors and everyone who came out to support — together we’re driving smiles and making a difference.
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Aug 30, 2025
AJ1 Shattered Backboard Dunk Contest
In honor of the AJ 1 shattered Backboard, GBNY linked up with @lincolnparkclassic & @therbfoundation to bring back NYC’s favorite Summer Dunk Contest 🏀🗽
High flyers, big energy, and the block outside heavy. Queens showed why we’re built different.
WATCH VIDEO
Aug 29, 2025
Back-to-School Drive
Back to School with @smilesthroughcars 🎒✨ Nothing better than giving back to the community and kicking off the school year with love and positivity. Huge shoutout to the @nycmayor for pulling up and showing support.
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Aug 23, 2025
Queens Family Day BBQ
GBNY linked up with @lifecampinc for a Family Day BBQ 🏆🔥
A day full of food, music, and community vibes, all in honor of the Jordan 5 x Awake NY.
Nothing better than celebrating Queens the right way, together💙
WATCH VIDEO
Aug 17, 2025
Maino Day - Brooklyn
Brooklyn showed out for Maino Day. We had to pull up and give back the only way we know how through sneakers 👟 Big love to the community, to Maino for holding it down for the neighborhood, and to everyone who came through and made it unforgettable. Until next time, Bedstuy we outside!
WATCH VIDEO
Aug 17, 2025
Don Q Day - Bronx
Proud to be part of Don Q Day in the Bronx🏀 Shoutout to the community and everyone who showed up
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Aug 16, 2025
AJ1 Low “Better With Time” - Citywide Queens Raffle
Everything gets Better With Time ⏳ The AJ1 raffle brought the city together. Community, culture, and kicks all in one place. Big love to everyone who entered.
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June 6, 2025
Inspiring the Next Generation
Lower Mills Class of 2025 🎓 Final Walkthrough 👩🏾🎓
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May 30, 2025
Tailgate on the Coli Block
We brought the Tailgate to the Coli Block for the release of the Nike Air Diamond Turf “Ravens”
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May 3, 2025
Giving Women Their Flowers
For all the women everywhere. This Air Jordan 4 “Forget me Not” is for you
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May 2, 2025
Mentorship & Community
Thank you to @rolliesss for taking some time to give back to a few of the students from PS 721🫡 You can watch him take on Ryan Garcia tonight in the main event of Fatal Fury Times Square
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April 26, 2025
Honoring 40 Years of Flight
For this Bred 11 Low Launch we celebrated 40 Years of Flight with our own tribute to the Jordan brand. What was your first Jordan story?
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April 5, 2025
Sneakers × Music
Official sponsor for @nav album release party in NYC
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March 26, 2025
Air Max Day Takeover
GBNY celebrated Nike Air Max Day with a high-energy event honoring 30 years of Air Max innovation - from the iconic Air Max 95 to the latest Air Max Dn8. The day featured a fashion show, Air Max–themed merch, custom treats, live entertainment, and family-friendly activities.
WATCH VIDEO- 1, 2
March 14, 2025
‘Brick by Brick’ Experiences
The community shared inspiring stories for a chance to win in our raffle. The event spotlighted BMX athlete Nigel Sylvester’s Air Jordan 4 collaboration and GBNY’s commitment to building the community “brick by brick.”
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March 14, 2025
Foamposite Drop by Jim Jones
The return of Galaxy and Black Volt Foamposites featured an exciting appearance by Jim Jones, who signed sneakers, engaged with fans, and added extra energy to the event.
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March 7, 2025
Women’s Day Celebration with Air Jordan 4 “Seafoam Sail” Release
The event featured a local female DJ, exclusive merch, and a special appearance by Fabolous, who handed out GB’S tote bags and filmed a commercial to promote the sneaker launch.
WATCH VIDEO
March 1, 2025
Air Jordan 12 “Flu Game” Release
The Flu Game pop-up featured exclusive GB’S merch, “Flu” ginger shots, and retro Polaroids. Attendees shared nostalgia from past releases, celebrating the legacy of the iconic Air Jordan 12.
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Feb 22, 2025
Fashion Pop-Up – Air Jordan 3 “Lucky Shorts” Release
At Jamaica Colosseum Mall, the Fashion Pop-Up celebrated the Air Jordan 3 Retro “Lucky Shorts” release with live music, free food, and support for local streetwear brands.
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Spreading Joy with Smiles Through Cars
GBNY partnered with Smiles Through Cars to bring hope and happiness to children and families in need
Feb 10, 2025: Super Bowl & Spreading Smiles WATCH VIDEO
Feb 3, 2025: Delivering 25,000 Toys to Children WATCH VIDEO
Jan 23, 2025: Supporting Families and Children WATCH VIDEO
Jan 11, 2025
Air Jordan Black Cat 3 Release: A Legendary Experience
GB’S celebrated 40 years of greatness with an exclusive event for the Air Jordan 3 Retro “Black Cat” release. Hosted at Pearl Banquet Hall, the event brought together sneakerheads, celebrities, and influencers for a day filled with style, music, and luxury.
