Celebrating 40 Years of Flight with the Air Jordan 11 Retro “Bred” 🏀🔥
On April 26th, we came together to celebrate not just a sneaker launch, but a true moment in history — the release of the Air Jordan 11 Retro “Bred” Low and 40 Years of Flight.
The AJ11 “Bred” is one of the most iconic sneakers ever to touch the hardwood. Synonymous with greatness, it represents everything Michael Jordan stood for — dominance, style, and legacy. For this drop, we turned the launch into more than just a release; it was a tribute to the Jordan Brand and the stories that built the culture.
From the first pair you ever owned to the one that got away, Jordans are more than sneakers — they’re memories, milestones, and part of our identity. That’s why this launch wasn’t just about copping a pair, it was about celebrating 40 years of history, culture, and community built around the Jumpman.
We asked: What’s your first Jordan story? The answers reminded us how deep this legacy runs — from playground legends to collectors holding on to grails for decades, everyone has their moment.
As we look ahead to the next chapters of Jordan Brand, the “Bred” 11s are a reminder that some stories never fade, they only grow stronger with time.
💯 Thank you to everyone who pulled up and celebrated with us. Here’s to the next 40 years of Flight.
#AirJordan11 #Bred11 #40YearsofFlight #GBNY
