
Event Recap: The Flu Game 12 Drop at GBNY – More Than Just Sneakers
The Flu Game 12 release at GBNY was a standout event that went beyond sneakers. It was about community, culture, and giving back. Alongside the iconic Air Jordan 12 Flu Game drop, GBNY also hosted the Ultimate Flu Game Pop-Up, complete with exclusive GB’s merch, free food, drinks, and exciting surprises to keep the energy high throughout the day.
The event wasn't just about copping heat—it was about supporting @smilesthroughcars and making a real difference in the community. As sneakerheads lined up for the Flu Game 12, they also came together to support a cause that truly matters.
Thank you to everyone who joined us for this unforgettable experience. GBNY continues to prove that sneaker culture is more than just about the drop—it’s about the people and the impact we can make together.
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